It would be great to be able to launch the Bible.is iPhone/iPod app using a custom URL scheme. I use a second app for managing my reading plan, which I have customized to my own personal needs. If I could include an URL in my daily reading reminders that would open Bible.is to the selected passage, it would be that much easier.

A good example of what I mean is used by the Facebook app. If I have an URL in another app of the form fb://profile, clicking that link opens the Facebook app and takes me to my profile.

I am not an iOS developer, but I found a page relating to the topic of custom application URLs at http://iphonedevelopertips.com/cocoa/launching-your-own-application-via-a-custom-url-scheme.html. It seems like it should be fairly easy to set up a custom URL scheme. What may be more difficult would be opening the app to the indicated passage.